Indian Online Entertainment Provider GluTV Powered by Akamai, SpotXchange and thePlatform
NAB
SHOW: LAS VEGAS, April 14, 2008 – GluTV (www.glutv.com), a new
online video service offering premium Indian television, music videos and
Bollywood movies, today announced that its website, currently in beta, is being
powered by three industry-leading infrastructure providers – Akamai, the leader in powering rich media, dynamic transactions and
enterprise applications online; SpotXchange, the leading online
video advertising network; and thePlatform, the leading broadband video
management and publishing company.
GluTV is the first Internet site to offer
licensed, premium Indian programming, with thousands of full-length shows
available on a high-quality full screen, without pop-ups, downloads, or the
risk of computer viruses. The service does not require long-term contracts and
will be offered at a fraction of the price of cable or satellite. GluTV’s launch is set for later this summer, but it is
currently accepting a limited number of beta subscribers at www.glutv.com.
“To
achieve our goal of bringing high-quality Indian movies and television to the
20 million Indians living outside of India, we needed best-in-class infrastructure solutions that were scalable, flexible and
reliable,” said S. G. Sangameswara, C.E.O. and
co-founder of GluTV. “Akamai, SpotXchange
and thePlatform have helped us set a new standard in Internet video delivery
and create a powerful entertainment and advertising platform; we are very
pleased to have them on the GluTV team.”
“Delivery
of crisp, clear, TV-like video is central to GluTV’s
value proposition and we are delighted that they’ve chosen Akamai
to power their site,” said Tim Napoleon, Chief Strategist Media &
Entertainment at Akamai. “By leveraging Akamai’s global distribution and delivery platform, content
is being delivered seamlessly. This is how video on the web is supposed to be
experienced.”
“GluTV is an entertainment breakthrough for 20 million
people around the world who watch Indian movies and television, but it’s also
an incredible example of the huge advertising potential available if you
aggregate highly desirable niche audiences in one giant global market,” said SpotXchange President and CEO Michael Shehan.
“We are very happy GluTV chose SpotXchange
as their targeted advertisement provider and we’re looking forward to working
with them as their business grows.”
“GluTV provides an extensive catalog of unique and
compelling programming for its online audience,” said Marty Roberts, Vice
President of Marketing for thePlatform. “Even in beta, GluTV has thousands of programs, and we’re extremely
pleased that they selected us as their back-end management and logistics system
for publishing their video to consumers.”
About GluTV
GluTV
is the first Internet site to offer licensed, on-demand Indian movies,
television shows, sports, news, music videos and regional programming to the 20
million Indian’s living outside of India. GluTV
features the latest premium Indian programming, with thousands of full-length
programs on a high-quality full screen, without pop-ups, downloads, or the risk
of computer viruses. For more information, please visit www.glutv.com.
About Akamai
Akamai® provides market-leading
managed services for powering rich media, dynamic transactions, and enterprise
applications online.Having pioneered
the content delivery market one decade ago, Akamai's services have been adopted
by the world's most recognized brands across diverse industries.The alternative to centralized Web
infrastructure, Akamai's global network of tens of thousands of distributed
servers provides the scale, reliability, insight and performance for businesses
to succeed online.An S&P 500 and
NASDAQ 100 company, Akamai has transformed the Internet into a more viable
place to inform, entertain, interact, and collaborate.To experience The Akamai Difference, visit www.akamai.com.
About thePlatform:
thePlatform™, a subsidiary of Comcast, is the leading broadband
video management and publishing company. Media companies and video sites rely
on thePlatform’s services to manage their media,
generate revenue from their content, syndicate media to outlets, and create unique
broadband video players. Hundreds of media companies use thePlatform to manage
billions of videos every year.Customers
include BBC, CNBC, CBS’s College Sports TV, Comcast, Corus Entertainment,
Gannett, Helio, HIT Entertainment, PBS KIDS Sprout,
Sony BMG, The Hearst Corporation, Verizon Wireless, Vongo,
and numerous others.
About SpotXchange
The
SpotXchange patent-pending online video advertising
platform received the 2007 Streaming Media Readers’ Choice Award for BEST VIDEO
AD PLATFORM. The company was spun off from Colorado-based digital marketing and
technology company, Booyah Networks in March 2007. Booyah Networks ranked 23rd on the 2006 Inc. 500. Clients
and partners include Blinkx, Lycos, Voxant, LiveVideo.com, NeoEdge,
United Press International and others.